Customer expectations are at an all-time high and the competition is fierce. So, how can you create experiences that stand out from the crowd? And most of all with D2C, you need the customer coming again for more – as a repeat purchaser – and also as an advertiser and influencer of your brand as he spreads the good reviews through word of mouth and social posts.

The essence of D2C is personalization to each and every customer and building on experience, across every interaction and user journey. With the product at the heart of the customer relationship, reducing processes and friction throughout the purchase cycle, as well as enriching it with new digital functionalities. What are the best brands doing?

• Content customisation
• Apps that provide extra value to the product
• Omni-channel flows through digital solutions
• Digital loyalty programs
• Possibilities of product customisation
• Funnels that mix on and off
• Customised narrative with content, experts and locations