D2C has hit the headlines.

33 D2C companies became Unicorns in 2021. Mamaearth turned the first unicorn of 2022. boAt is readying a 2000 cr IPO. MENSA Brands became the fastest ever company to become a Unicorn in just six months.

Just like everyone has been talking of the success of Zomato, PayTm, Nykaa in the last year .. we reckon the next few years belong to D2C brands. We are just getting started and the best is yet to come.

With the Indian D2C Market estimated at $100 Bn+ with over 800+ brands in the D2C ecosystem, we take a deep dive into what makes this segment thrive, what is the future for the brands of the millennial customer, and what we need to build as an ecosystem for the entrepreneurs, investors, FMCG and Consumer giants, the big box and speciality retailers to thrive, not to mention the entire ecommerce ecosystem.