In today’s world, advertising costs continue to climb, and acquiring customers, profitably is becoming more and more of a challenge. As a D2C brand, there are a million ways you can spend your time (and money) growing your online business. This means it often becomes challenging to know where to start or where you will get the most bang for your buck.

The eCommerce world’s modern-day legends often speak about the 80/20 rule; 80% of your business should come from about 20% of your customers. Ok, that’s great, but how do you find out who your top 20% is and even more so, how do you find more people like them.